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Titus Nemeth describes a new form of Arabic type for metal composition
The documentation is based on the achievements and archive of Alfred Hoffmann
and their shortcomings
and letters about book design
We did with our copy and don’t regret it
Paul Rand: A Designer’s Art alphabetzoo Titus Nemeth describes a newPaul Rands stature as one of the worlds leading graphic designers is incontestable. For half a century his pioneering work in the field of advertising design and typography exerted a profound influence on the design profession. Applying the lessons of modern art, particularly those of the Bauhaus, to art in the service of business, he almost single handedly transformed commercial art from a practice that catered to the lowest common denominator of
