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junior doctors and medical professionals seeking a refresher in the role of immunology in clinical medicine
* Includes current contributions from leading critical care experts
abbreviations
Dimensions: 188x244x14mm
general practitioners
Services Marketing Management: A Strategic Perspective, 2e ISBN:9780470091166 junior doctors and medical professionalsPages: 576, Specialty: Marketing, Publisher: Wiley, Publication Year: 2006, Cover: Paperback, Dimensions: 195. 6x256. 5x30. 5mm In order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders. The second edition of Services Marketing Management has been thoroughly revised and restructured to provide the students with an overview of services marketing from this clear strategic orientation.
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